“Overcoming the ‘Ick’ Factor: The Challenges and Potential of Insect-Based Proteins in the U.S. Market”
Even if contemporary consumers have the necessary genes and stomach enzymes to effectively digest insect exoskeletons, it’s improbable that the majority of U.S. consumers are prepared to incorporate them into their diets regularly. The “ick” factor remains significantly high, despite the fact that numerous cultures around the world routinely consume insects as a vital protein